Knowledge Advisory Group

customer surveys

More Great Online Resources – Measurement & Surveys

If you’re seeking great online resources, we’re here to help! Today, we’re highlighting Logic Depot, SurveyMonkey, TwtPoll, TwitSprout, and Statigram. These tools focus on measurement and surveys for your organization.

1. Logic Depot was developed locally, in Richmond, Virginia, and focuses primarily on providing clients with a set of self-service survey tools. The web-based software is free to organizations that collect fewer than 2,500 surveys a month and it has great functionality.  Logic Depot also offers project consulting, survey coding services, and custom integration. If you’re interested in learning more, let us know and I’ll connect to our friend… Learn more

Customer Surveys Part 4: Question Complexity

Structuring questions appropriately is critical to collecting meaningful, interpretable information from customer surveys. In this last post of our blog series on creating effective customer feedback surveys, we will focus on tailoring the complexity of your survey questions.

 

The following questions demonstrate how alternative question wordings can allow you to target in on the specific information you want to gather.

 

How many times have you shopped in the Union Town Square during the past six months?

 

During the past six months, how many times have you shopped at the OhMySoap! store located at the Union Town Square?… Learn more

Customer Surveys Part 3: Question Specificity

Question specificity is an important part of crafting your customer survey. Vague questions may not elicit useful information. On the other hand, overly specific questions may not be relevant to all of your survey respondents. Finding the right balance of specificity can impact the usefulness of the information you gather.

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Customer Surveys Part 2: Closed vs. Open Questions

In Part 2 of our Customer Surveys series, we review the difference between closed-ended and open-ended survey questions.

Closed-ended questions are much quicker for survey respondents to interpret and answer because they offer a defined set of response options, or ask for a specific piece of information such as a number or date. On the other hand, open-ended questions are more subjective, allowing respondents to answer in their own narrative style. Open-ended questions are more time-consuming both to answer and to analyze, but can provide a varied array of information to explore.

An example of an open-ended… Learn more

Customer Surveys Part 1: Quantitative vs. Qualitative

When creating survey questions, it’s important to consider the value of both qualitative and quantitative approaches.

While quantitative questions generally elicit answers in terms of numbers, frequencies, percentages, or other types of calculations, qualitative questions are descriptive and typically assess attitudes or opinions.

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Quantitative questions are helpful in gathering specific supporting data or evidence to address questions of frequency or magnitude, to justify recommendations, and to create summary reports.

An example of a quantitative question is as follows:

“How many times have you interacted with the ACME Window Company?”

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Qualitative questions can provide rich… Learn more

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