Question specificity is an important part of crafting your customer survey. Vague questions may not elicit useful information. On the other hand, overly specific questions may not be relevant to all of your survey respondents. Finding the right balance of specificity can impact the usefulness of the
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In Part 2 of our Customer Surveys series, we review the difference between closed-ended and open-ended survey questions. Closed-ended questions are much quicker for survey respondents to interpret and answer because they offer a defined set of response options, or ask for a specific piece of information such
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