You Are What You Measure

Here’s an excellent reminder from Harvard Business Review that if you establish a metric for someone – leader or staff – that’s what they will try to optimize.  Are you measuring indicators that drive success, or rather simply measuring what’s easy? Read the full article here: You Are

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More Great Online Resources – Technology

If you’re looking for great online resources for your business or nonprofit organization, look no further! This month, we’re highlighting SimpleBooklet, Product Donations (by Microsoft), Screencast-o-Matic, Present.me, and npCloud. These resources help you create compelling stories, share information, and better serve your communities. 1. SimpleBooklet.com helps your organization create a

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Customer Surveys Part 4: Question Complexity

Customer Surveys Part 4: Question Complexity

Structuring questions appropriately is critical to collecting meaningful, interpretable information from customer surveys. In this last post of our blog series on creating effective customer feedback surveys, we will focus on tailoring the complexity of your survey questions.   The following questions demonstrate how alternative question wordings

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