Posts Tagged customer surveys

More Great Online Resources – Measurement & Surveys

If you’re seeking great online resources, we’re here to help! Today, we’re highlighting Logic Depot, SurveyMonkey, TwtPoll, TwitSprout, and Statigram. These tools focus on measurement and surveys for your organization. 1. Logic Depot was developed locally, in Richmond, Virginia, and focuses primarily on providing clients with a

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Customer Surveys Part 4: Question Complexity

Customer Surveys Part 4: Question Complexity

Structuring questions appropriately is critical to collecting meaningful, interpretable information from customer surveys. In this last post of our blog series on creating effective customer feedback surveys, we will focus on tailoring the complexity of your survey questions.   The following questions demonstrate how alternative question wordings

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Customer Surveys Part 3: Question Specificity

Question specificity is an important part of crafting your customer survey. Vague questions may not elicit useful information. On the other hand, overly specific questions may not be relevant to all of your survey respondents. Finding the right balance of specificity can impact the usefulness of the

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Customer Surveys Part 2: Closed vs. Open Questions

In Part 2 of our Customer Surveys series, we review the difference between closed-ended and open-ended survey questions. Closed-ended questions are much quicker for survey respondents to interpret and answer because they offer a defined set of response options, or ask for a specific piece of information such

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Customer Surveys Part 1: Quantitative vs. Qualitative

When creating survey questions, it’s important to consider the value of both qualitative and quantitative approaches. While quantitative questions generally elicit answers in terms of numbers, frequencies, percentages, or other types of calculations, qualitative questions are descriptive and typically assess attitudes or opinions. – – – Quantitative

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