Knowledge Advisory Group

Our Business

At Knowledge Advisory Group, we strive to increase the amount of useful information in the world. Our mission is to provide tailored and flexible measurement solutions that improve decision-making, enhance efficiency, and demonstrate effectiveness.

Our experience spans nonprofits, government entities and small businesses. We care deeply about our community and look forward to learning more about your organization!

Who We Are

Trina B. Willard, Principal

Trina Willard provides organizations with program evaluation and measurement services which inform business planning and future organizational development. Trina’s methods typically focus on the implementation and effectiveness of programs, policies, and procedures that help clients guide decisions with the power of information. Her approach emphasizes identification and measurement of program outcomes, as well as input from all organizational stakeholders as keys to continued growth and improvement.

Trina has successfully applied these concepts and techniques in government, nonprofit, and business settings. A partial list of her recent clients includes the Supreme Court of Virginia; the Greater Richmond Chapter of the American Red Cross; Meals on Wheels; St. Joseph’s Villa; the Virginia Association of Free Clinics; Hanover County, Virginia; DARE America; and a Fortune 500 financial services firm. Her measurement expertise has benefited clients in a variety of content areas, such as human services, public education, software enhancement, court administration, employee development, and marketing.

Before founding the Knowledge Advisory Group in 2010, Trina served for six years as the Vice President of Transformation Systems Inc. (TSI), an award-winning management consulting firm. Her past experience also includes almost a decade of service to the Commonwealth of Virginia as Chief of the Evaluation Unit of the Virginia Department of Criminal Justice Services, Criminal Justice Research Center.


Angie Sullivan | Knowledge Advisory Group

Angela Sullivan, Consultant

Angela Sullivan, M.S. in Industrial/Organizational Psychology, has over 13 years of experience working in the areas of evaluation, grant writing, program management and workforce development. She most recently served as a Data Consultant to the Virginia Early Childhood Foundation (VECF) in which she provided support to VECF and local Smart Beginnings Coalitions across the state on their data and evaluation work. In this role, she worked directly with state agencies to access and analyze data on various school readiness indicators. Prior to becoming a consultant, Angie was the initial Program Manager for Smart Beginnings Rappahannock Area (SBRA). During her time with SBRA, she wrote a comprehensive needs assessment utilizing multiple information sources: survey data, interview data and state locality data. She also developed a strong Leadership Council and built lasting relationships with community partners, funders, and elected officials. Angie began her career in federal and state government, holding positions as a Evaluation Specialist with the Virginia Department of Criminal Justice Services (DCJS), Personnel Research Psychologist with the Office of Personnel Management (OPM), and Department Training Manger at the Naval Surface Warfare Center Dahlgren Division (NSWCDD).


Leota Parandeh, Administrative Services Coordinator | Knowledge Advisory Group

Leota Parandeh, Administrative Services Coordinator

Leota joined Knowledge Advisory Group in 2015 bringing with her 20 years of corporate, government, higher education and NGO experience focused on coordinating high-value cross-functional strategic initiatives.  She has worked extensively with teams of executives, community leaders, educators and business owners across a wide spectrum of industries and specializes on process development and optimization.

Prior to joining KAG, Leota worked at FeedMore where she supported Food and Fund Drives for the Central Virginia Food Bank.  She spent over 10 years at the University of California, Los Angeles (UCLA) creating new technology services for the campus community and was a telecommunications project manager for Litton Industries Inc. (now Northrup Grumman).  She began her corporate career at the headquarters of Taco Bell, a former PepsiCo corporation.

Leota received a BS in Organizational Behavior from the University of San Francisco and a Master’s in Education from Loyola Marymount University in Los Angeles, California.  She loves music, foreign films and French Impressionist art.  She and her husband have traveled extensively throughout Europe, the Middle East and Central America.  They have scuba-dived in Belize and want to teach their daughter and son the mysteries and beauty of the ocean.

Knowledge Advisory Group benefits from a strong collaborative network of experienced consultants.  As our client, their expertise is also available to create the ideal solution for your organization.


Download the Knowledge Advisory Group information brochure here.

“Comprehensive data allowed management changes to be made more rapidly, leading to a leaner and more effective organization.” ~ American Red Cross, Richmond Chapter

“They were able to determine a ROI figure to help define the value proposition of our program.” ~ Virginia Economic Development Partnership

“The assessment allowed me to deliver a monumental, sea-change, amount of information to the organization with data to back me up.” ~ American Red Cross, Richmond Chapter

“Trina’s interviewing technique is a more effective way to uncover staff issues and ineffective procedures.” ~ Senior Connections, Area Agency on Aging

"The third party review added credibility.” ~ Virginia Economic Development Partnership

“The project more than paid for itself in the short-term.” ~ American Red Cross, Richmond Chapter

“I was spending 2-4 hours per week dealing with staff issues that have now been removed.” ~ Senior Connections, Area Agency on Aging

“We never received a report better than this one.” ~ Virginia Economic Development Partnership

"The Knowledge Advisory Group exceeded our expectations. They provided a solid grasp on what we achieved, along with additional framework for designing and measuring future programs."    ~Virginia Community Capital

Looking for a simple and affordable way to access our knowledge and expertise daily? Check out our newest program (spaces are limited!).