About Us

Data geeks with people skills

KAG-TEAMAfter working with a variety of sectors, Trina Willard recognized the critical need for meaningful data throughout Greater Richmond and the entire U.S., but particularly in the nonprofit community. In 2010, she founded Knowledge Advisory Group to help nonprofits, government agencies and small businesses maximize their resources, optimize their services and improve their customer satisfaction.

At Knowledge Advisory Group, a Virginia-certified, woman-owned small business, we’ve been called “data geeks with people skills.” That’s because we’re good at rolling up our sleeves and digging elbow-deep into data, but we’re just as good at relating to our clients and making data accessible for them. With more than 50 years of collective experience as program and system evaluators, project managers and management consultants, our team has learned to make the seemingly “impossible” data process practical and possible for organizations and businesses like yours.

While you remain focused on serving your customers or the community, let Knowledge Advisory Group put the power of data within your reach.

Our Clients 

  • Nonprofits
  • Government entities
  • Small businesses

Our Profile

We are data geeks with people skills who like to help our clients answer questions.  Our team has over 50 years of collective experience as program and system evaluators, project managers, and management consultants.  Our approach is practical and designed to solve problems in the real world. Each project has one driving principle: Simple and meaningful. 

> For more about our Team click here

> For more about our Services click here



“Trina is easy to work with. Her range of experience has been helpful in Judicial Branch planning. Her experience with the courts and related agencies of the justice system gives her credible insights in planning and change management discussions. Her experience outside the justice system is useful in translating societal concerns in a manner that court personnel can understand.”

~ Kenneth Pankey, Senior Planner at Supreme Court of Virginia
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