Trina Willard has been providing program evaluation and measurement services to nonprofits and government agencies for more than two decades. Through this work, she has found that many local organizations simply don’t have the capacity or tools to capture the data that could optimize their operations and outcomes. That gap motivated her to launch Knowledge Advisory Group in 2010.
For more than 15 years, Sandra Wright has worked as a research analyst on projects ranging from analyzing data about judicial sentencing practices to measuring consumer preferences for retail stores. Her chief objective is always to uncover precisely the right information needed by an organization to make strategic decisions that will improve their efficiency and effectiveness.