Data geeks with people skills

Our Team

our team
We’re naturally inquisitive. Data is in our DNA.

Made up of program evaluators, project managers, management consultants and passionate go-getters, the team at Knowledge Advisory Group asks “why” a lot and believe anything is possible with the right information. With more than 50 years of collective data experience, we help you analyze your processes and reflect on your goals, and in so doing, find important opportunities for change and growth within your nonprofit, government agency or small business.

Learn why you do what you do! Contact Knowledge Advisory Group today.



Trina B. Willard, Owner & Principal

Trina Willard has been providing program evaluation and measurement services to Richmond’s nonprofits and government agencies for more than two decades. Through this work, she has found that many local organizations simply don’t have the capacity or tools to capture the data that could optimize their operations and outcomes. That gap motivated her to launch Knowledge Advisory Group in 2010.


Sandra Wright


Sandra Wright, Ph.D., Consultant & Project Manager

For more than 15 years, Sandra Wright has worked as a research analyst on projects ranging from analyzing data about judicial sentencing practices to measuring consumer preferences for retail stores. Her chief objective is always to uncover precisely the right information needed by an organization to make strategic decisions that will improve their efficiency and effectiveness.


Patty Moran, L.C.S.W., CSSGB, Consultant & Data Specialist

As a Licensed Clinical Social Worker (LCSW) and a Certified Six Sigma Green Belt (CSSGB), Patty Moran has measured organizations’ performance for 15 years, helping them to improve quality and spur transformation. Her work has included implementing agency-wide management information systems; capturing and analyzing employee, leadership and stakeholder feedback; and ensuring knowledge retention during transition periods.



Leota Parandeh, Consultant & Customer Relations

For more than two decades, Leota has helped teams of executives, community leaders, educators and business owners develop and optimize processes, focusing on coordinating high-value, cross-functional strategic initiatives. Because Leota has worked for both corporations and nonprofits, her clients can easily relate to her, which often helps ease their anxiety about the complex data process.