Archive for the Featured Posts Category

Life Is a Highway

A few weeks ago, I enthusiastically jumped in my Honda with a clear intention on lunch with a colleague in Williamsburg, about one hour from my office near Richmond. I knew the broad strokes of how to get there, but needed an assist for the final approach, so I plugged the address into my handy GPS. As I entered the interstate, my friendly GPS voice calmly shared this feedback “Awaiting Better Accuracy”.

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Customer Surveys Part 4: Question Complexity

Customer Surveys Part 4: Question Complexity

Structuring questions appropriately is critical to collecting meaningful, interpretable information from customer surveys. In this last post of our blog series on creating effective customer feedback surveys, we will focus on tailoring the complexity of your survey questions.   The following questions demonstrate how alternative question wordings

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